On this episode we discuss with Vova Feldman founder of Freemius.com tactics, tips and tricks for selling WordPress plugins and themes.

Notes:

Freemius

Freemius Blog

John and Phil discuss first what’s going on in their businesses as of mid-July 2018, then go off topic in the second half talking exercise, hobbies, and more.

Show Notes

Business

• Selling Plugins podcast: Podcast Acquisitions
• Audience Ops
• Post Status Draft podcast: Interview with Brian Casel of Audience Ops
• Churnbuster
• Blinkist
• The Entrepreneur’s Guide to Keeping Your Sh*t Together by Dr. Sherry Walling

Non-Business

• Pickleball
• We Are Legion (We Are Bob) (Bobiverse Book 1)
• Ring, Nest, Wemo, Rachio

Derrick Reimer shares his journey from developer to co-founder of Drip, getting acquired, then back again to building a product (Level) from scratch as a solo founder.

Show Notes

• level.app
• derrickreimer.com
• The Art of Product Podcast
• Derrick on Twitter
• Drip

Get some amazing advice and insights about Revenue Growth, Sales Tactics and more with Chris Badgett of LifterLMS.

Show Notes

• LifterLMS
• LMSCast
• Chris on Twitter
• WPSandbox
• Growth Ninja
• Sponsor: WP Simple Pay

See how Scott took an idea, executed and made it a reality. Plus see what other lessons he has learned along his product journey.

Show Notes

• AppPresser – Mobile Apps for WordPress Sites
• Holler Box – Lead Generation & FOMO Popups for WordPress Stores
• Scott’s Personal Site
• Scott on Twitter
• Ahrefs Blogging for Business course
• Sponsor: Coming Soon Page by SeedProd

In this episode, Kyle Brown shares his experience learned from providing a support service to product founders.

Show Notes

• wpSaaS – WordPress Support-as-a-Service
• Kyle’s Personal Site
• Kyle on Twitter
• Help Scout
• Sponsor: WP Simple Pay

Learn what takeaways John and Phil got out of Microconf 2018.

Show Notes

• MicroConf
• MicroConf Recap – Talk summaries, slides, speaker info, etc.
• goodemailcopy.com

Tune in to hear co-host John Turner’s journey with products and how his business grew from the start to the point it’s at today.

Show Notes

• johnturner.blog
• John on Twitter
• seedprod.com
• Founder Cafe
• Thrivecart

In this episode, we sit down with Sara Dunn and try to get inside the mind of a potential customer of a WordPress product.

Show Notes

• Sara’s Agency – 11Web
• Sara’s Personal Site
• Sara on Twitter
• Sara’s YouTube channel

Key Takeaways

• For Sara, word of mouth is the biggest influence for purchase decisions, including from Slack and Facebook group discussions.
• Screencasts to show off a premium WordPress product’s admin is a big help.
• Step by step documentation is preferred for onboarding.
• As an agency, Sara strives to remove as many hurdles for her clients as possible, including purchasing WordPress products and activating their licenses.
• There should be an easier way to hand off licenses purchased by agencies to their clients down the road.
• Predictable annual subscription costs keep things simple.
• Most premium plugins don’t seem overpriced for Sara’s B2B client projects.

Hear co-host Phil Derksen’s backstory with products and how he got to where he is today.

Show Notes

• philderksen.com
• Phil on Twitter
• WP Simple Pay
• Founder Cafe
• 8 Years to Overnight Success – Startups for the Rest of Us podcast – March 2015
• Cashing Out (selling Simple Calendar) – Rogue Startups podcast – December 2017
• wpSaaS (WordPress support service)