See how Scott took an idea, executed and made it a reality. Plus see what other lessons he has learned along his product journey.
In this episode, we sit down with Sara Dunn and try to get inside the mind of a potential customer of a WordPress product.
- For Sara, word of mouth is the biggest influence for purchase decisions, including from Slack and Facebook group discussions.
- Screencasts to show off a premium WordPress product’s admin is a big help.
- Step by step documentation is preferred for onboarding.
- As an agency, Sara strives to remove as many hurdles for her clients as possible, including purchasing WordPress products and activating their licenses.
- There should be an easier way to hand off licenses purchased by agencies to their clients down the road.
- Predictable annual subscription costs keep things simple.
- Most premium plugins don’t seem overpriced for Sara’s B2B client projects.
Hear co-host Phil Derksen’s backstory with products and how he got to where he is today.
Matt Medeiros joins the show to talk about running multiple businesses (products, services, podcasting, etc.) and the challenges faced along the way.
- Crafted by Matt – Matt’s collection of all the stuff he does
- Matt Report podcast & blog
- Matt on Twitter
- Matt Report YouTube channel
- Conductor plugin
- Slocum Studio – Matt’s digital agency
- Pagely – Managed WordPress hosting
- Blue-collar hard-working product creators can make a good living.
- Focusing on a smaller niche and staying small can work well, especially when starting out.
- Offset sales volatility of any single product by providing multiple streams of income (i.e. other services or products).
- When asking interview questions on a podcast, think about what questions the audience wants to hear.
Brad Touesnard joins Phil and John to discuss hiring, firing and growing a team around his software business.
- Brad on Twitter
- Delicious Brains
- Delicious Brains 2017 Year in Review post
- WordCamp Europe
- As a founder don’t outsource the marketing tasks at first.
- Have an interview and trial period, but ultimately let your existing team approve new hires.
- You need to be able to rely on your team to communicate issues to you and each other.
- Pay attention to discontent amongst your team.
- Recognize when you, as a founder, are not satisfied with answers to your questions to team members.
- Attempt to warn folks when they aren’t living up to expected standards.
- Don’t wait too long to let someone go if they aren’t a good fit.