John and Phil discuss first what’s going on in their businesses as of mid-July 2018, then go off topic in the second half talking exercise, hobbies, and more.
- Selling Plugins podcast: Podcast Acquisitions
- Audience Ops
- Post Status Draft podcast: Interview with Brian Casel of Audience Ops
- The Entrepreneur’s Guide to Keeping Your Sh*t Together by Dr. Sherry Walling
See how Scott took an idea, executed and made it a reality. Plus see what other lessons he has learned along his product journey.
In this episode, we sit down with Sara Dunn and try to get inside the mind of a potential customer of a WordPress product.
- For Sara, word of mouth is the biggest influence for purchase decisions, including from Slack and Facebook group discussions.
- Screencasts to show off a premium WordPress product’s admin is a big help.
- Step by step documentation is preferred for onboarding.
- As an agency, Sara strives to remove as many hurdles for her clients as possible, including purchasing WordPress products and activating their licenses.
- There should be an easier way to hand off licenses purchased by agencies to their clients down the road.
- Predictable annual subscription costs keep things simple.
- Most premium plugins don’t seem overpriced for Sara’s B2B client projects.
Hear co-host Phil Derksen’s backstory with products and how he got to where he is today.
Matt Medeiros joins the show to talk about running multiple businesses (products, services, podcasting, etc.) and the challenges faced along the way.
- Crafted by Matt – Matt’s collection of all the stuff he does
- Matt Report podcast & blog
- Matt on Twitter
- Matt Report YouTube channel
- Conductor plugin
- Slocum Studio – Matt’s digital agency
- Pagely – Managed WordPress hosting
- Blue-collar hard-working product creators can make a good living.
- Focusing on a smaller niche and staying small can work well, especially when starting out.
- Offset sales volatility of any single product by providing multiple streams of income (i.e. other services or products).
- When asking interview questions on a podcast, think about what questions the audience wants to hear.