Episode 8 – Inside the Mind of a Customer with Sara Dunn

00:00 / 00:30:45

In this episode, we sit down with Sara Dunn and try to get inside the mind of a potential customer of a WordPress product.

Show Notes

Key Takeaways

  • For Sara, word of mouth is the biggest influence for purchase decisions, including from Slack and Facebook group discussions.
  • Screencasts to show off a premium WordPress product’s admin is a big help.
  • Step by step documentation is preferred for onboarding.
  • As an agency, Sara strives to remove as many hurdles for her clients as possible, including purchasing WordPress products and activating their licenses.
  • There should be an easier way to hand off licenses purchased by agencies to their clients down the road.
  • Predictable annual subscription costs keep things simple.
  • Most premium plugins don’t seem overpriced for Sara’s B2B client projects.

Episode 7 – Phil Derksen’s Product Journey

00:00 / 00:45:05

Hear co-host Phil Derksen’s backstory with products and how he got to where he is today.

Show Notes

Episode 6 – Challenges in Business with Matt Medeiros

00:00 / 00:38:45

Matt Medeiros joins the show to talk about running multiple businesses (products, services, podcasting, etc.) and the challenges faced along the way.

Show Notes

Key Takeaways

  • Blue-collar hard-working product creators can make a good living.
  • Focusing on a smaller niche and staying small can work well, especially when starting out.
  • Offset sales volatility of any single product by providing multiple streams of income (i.e. other services or products).
  • When asking interview questions on a podcast, think about what questions the audience wants to hear.

Episode 5 – Lessons Learned Hiring and Firing with Brad Touesnard

00:00 / 00:38:50

Brad Touesnard joins Phil and John to discuss hiring, firing and growing a team around his software business.

Show Notes

Key Takeaways

  • As a founder don’t outsource the marketing tasks at first.
  • Have an interview and trial period, but ultimately let your existing team approve new hires.
  • You need to be able to rely on your team to communicate issues to you and each other.
  • Pay attention to discontent amongst your team.
  • Recognize when you, as a founder, are not satisfied with answers to your questions to team members.
  • Attempt to warn folks when they aren’t living up to expected standards.
  • Don’t wait too long to let someone go if they aren’t a good fit.

Episode 4 – When Your Product Gets Invaded by the Platform It’s Built For with Robby McCullough

00:00 / 00:28:05

In this episode, we talk with Robby McCullough about Gutenberg and how it’s affecting Beaver Builder’s products.

Show Notes

Key Takeaways

  • Talk to your customers.
  • Know your target market and marketing channels.
  • Be able to pivot.

Episode 3 – Life as a Solo Founder and Battling Isolation with Dan Cameron

00:00 / 00:25:10

Dan Cameron joins John and Phil to discuss the daily life of a solo founder and the challenges that come along with it. At the time of this recording, all three of us are the only founders and developers of each of our companies with no full-time employees or contractors. We talk about managing our time and schedules, battling burn out, and making the effort to meet with real people on a regular basis.

Dan is the founder of Sprout Apps, a suite of WordPress plugins including Sprout Invoices and Help Scout Desk.


Key Takeaways

  • Break up your workday with different physical and social activities (working out, lunch with family and friends, etc).
  • Make sure you have a separate office/work area at home to work in, especially if you have little kids running around.
  • Having a dedicated home office can help you separate work time and family time at home.
  • Good noise-canceling headphones are a must!
  • Coffee shops and co-working spots work for some but not others. It just depends on your type of work, what helps you focus and the commute time.
  • Get involved in a mastermind with other product founders if you haven’t already.
  • Battle burn out by working on “fun” new features and/or plan on seasons of less work (i.e. summer time off with family).

Episode 2 – Networking and Building Community with Brian Hogg

00:00 / 00:24:20

Phil and John are joined by Brian Hogg to talk all about building community, regularly networking with people virtually and in-person, tips for introverts, and more. Brian is the creator of several plugins and courses, hosts a couple podcasts, runs a local WordPress meetup, and much more.


Key Takeaways

  • Don’t be afraid to put yourself out there.
  • Go to conferences and meet people.
  • In person is much better than social media.
  • You never know what will come out of a simple conversation or chance encounter with someone.

Episode 1 – How to Start a Podcast with James Laws

00:00 / 00:28:24

In our first recording of the Hooked on Products podcast, John and Phil interview James Laws all about getting started with podcasting (since that’s exactly what we’re doing here).

James is the co-founder of Ninja Forms, a popular form builder WordPress plugin. He’s also the creator and co-host of Mastermind.fm and Adventures in Businessing.


Key Takeaways

I’d like to introduce the new “Hooked on Products Podcast” hosted by Phil Derksen of WP Simple Pay and myself, John Turner, of SeedProd

Phil and I started our product journey together around 6 years ago when we meet on the Micropreneur Academy forums. Ever since then we have been learning and growing our product businesses. We have discussed doing a podcast for a long time and it’s about time we pulled the trigger.

Our goal is to shared our knowledge and to interview others who are going on similar product journeys, with the goal to help and inspire you. We’ve got some great episodes lined up and plan on releasing them regularly as possible. So subscribe now and join us for the ride!