Episode 8 – Inside the Mind of a Customer with Sara Dunn

Episode 8 – Inside the Mind of a Customer with Sara Dunn

00:00 / 00:30:45

In this episode, we sit down with Sara Dunn and try to get inside the mind of a potential customer of a WordPress product.

Show Notes

Key Takeaways

  • For Sara, word of mouth is the biggest influence for purchase decisions, including from Slack and Facebook group discussions.
  • Screencasts to show off a premium WordPress product’s admin is a big help.
  • Step by step documentation is preferred for onboarding.
  • As an agency, Sara strives to remove as many hurdles for her clients as possible, including purchasing WordPress products and activating their licenses.
  • There should be an easier way to hand off licenses purchased by agencies to their clients down the road.
  • Predictable annual subscription costs keep things simple.
  • Most premium plugins don’t seem overpriced for Sara’s B2B client projects.


  1. Sara Dunn on May 18, 2018 at 3:11 pm

    I thought of this episode today when I came across this *awesome* plugin demo video. >> https://gravitypdf.com/

    It’s exactly what I’m looking for when evaluating a WordPress product: It’s short, it shows the admin and options, and illustrates what the plugin can do.

    Just wanted to share! Thanks again for having me on.

  2. Phil on May 21, 2018 at 7:38 pm

    Sara – That’s a great product video for sure. I definitely need to get something like that produced for my product.

    Thanks again for coming on the show!